The Business Trendsetter Podcast

3-18-2021 Overcome Perceptual BIAS and Fear of Risk to Be More Successful

Episode Summary

There is real, measurable risk. But we make most decision on our perception of risk – rather than real risk. What’s new, or you don’t understand, you think of as risky. But many new opportunities are NOT risky. In fact, often doing nothing (maintaining the status quo) is the riskiest strategy.