As we fast approaching the end of 2020, we can see how much the business landscape has changed through the COVID-19 pandemic. In a time of need and economic fallouts, several companies have stayed on top after bringing considerable value to consumers. How have they done that? Through change and sales. Looking at the most valuable companies in 2020 versus those fifteen years ago, it’s clear how much the world and consumer needs have shifted. How did tech giants like Apple, Facebook, and Microsoft gain such incredible value to now own some of the largest market caps? How did Disney survive the pandemic as studio production and theme parks lagged? They all grew in success not by selling the same products, but by adding more value and adapting to change. Whether you run a small business or another big company, take it from these guys: It’s time to pivot. It’s time to grow. It’s time to innovate. At Spark Partners, we hope you’re ready to welcome the fast-approaching new year with a new mindset to succeed