The SparkCom Podcast

1-5-2021: Don’t Plan for What You Know, Plan for What You DON’T Know

Episode Summary

It’s 2021 and Spark Partners discuss how business leaders can strategically prepare for the future ahead. This episode Adam and Manny focus on planning for disruption, rather than business as usual. We’re almost a year into the COVID-19 pandemic, but not everyone seems to have fully grasped the extent of its effects. Individuals and businesses are following mandatory health guidelines and have undoubtedly felt the economic impacts. Many business leaders continue to make the same three mistakes that keep them from growing beyond COVID: 1. Thinking they’re not affected 2. Thinking the pandemic will end soon 3. Thinking we’ll eventually return to normal It’s time to accept the pandemic as a permanent shift in the way we live our lives and do business. It’s time to PLAN not for 2019 to reemerge, but for a future of opportunities and unknowns in 2021, 2022, 2023, and so forth. It’s time to focus on the changes you’ll make now to become part of the future that you want to thrive in.